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The Journey

Our Waffle Wands journey began back in 2015 with a special recipe, a machine and a dream.

But even we couldn't foresee all the craziness that was about to follow.

In our early days we set-out to disrupt the wedding dessert scene and before long we did just that, our innovative waffles on a stick and one-of-kind bespoke waffle cart certainly caught people's attention and before we knew it our diary was fully booked.

The brand was growing at a rapid pace, as was the equipment & the paperwork but that didn't stop us introducing new services such as S'mores, Pancakes & Crumble, as well as joining new partners such as Togather & Add To Event.


Since 2017 we've traded at major festivals such as Parklife & Reading, catered at huge exhibitions in the ExCel & Olympia, worked for corporate clients we could only dream of such as Netflix, The FA, Guinness & Wayfair and visited almost every major venue in the UK.

Despite all that said, it very much feels like our story is just beginning, we are proud of what we have built from the ground up and we love what we do, we're looking forward to where the journey takes us next, so watch this space...


Left to right picture

- Louie Smith (Owner)

- Sophie Stafford (Founder)

- Zoe Smith (Managing Director)

- Marlon Smith (Construction Director)

WhatsApp Image 2019-08-12 at 21.07_edite
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